This Tactic Earned Ryan Reynolds $300M In 2023

GM! It's Thursday, March 30th - Today, we're covering how Ryan Reynolds will make $300M this year, and a petition that could halt all major AI developments signed by the most powerful people in tech (e.g Elon Musk, Steve Wozniak).

- Callum

FEATURE

This Tactic Earned Ryan Reynolds $300M In 2023.

Ryan Reynolds is on track to net $300M this year.

On March 15th, T Mobile announced its acquisition of mobile carrier Mint Mobile for $1.35B a company that he bought ~25% of back in 2019.

It's his second massive acquisition - Aviation Gin, his liquor company that he sold for $610M in 2020.

Today, we're going to explore Maximum Effort, Ryan's holding company. We'll unpack his portfolio of businesses and highlight the core principle behind his outlier wins - brand equity.

Most people fail to invest in this principle because they prioritize short-term goals and underestimate its impact. Now you won't.

What is Maximum Effort?

Maximum Effort is a marketing, production, and holding company co-founded by Ryan & George Dewey.

Their 'secret sauce' is distilled from the actor himself - creating unconventional marketing campaigns that make brands go viral.

Check it out for yourself:

• The Vasectomy: Ryan invents a cocktail called "The Vasectomy" using his own brand - Aviation Gin. It went viral with 7.8M views.

• The League of Non-Inflationary Gentlemen: Ryan partners with Arizona Ice Tea founder Don Vultaggio, pouring the tea over his phone to show that Mint Mobile will never increase its prices. It went viral with 4.4M Views.

And it works. Some reports stipulate that Mint Mobile grew 50,000% since partnering with the actor.

Here are a few of the Maximum Effort brands

• Aviation Gin: Reynolds acquired a large stake in the company in 2018 and sold it 2 years later for $610M

• Wealth Simple: A online wealth management service that Reynolds invested in during a $750M raise that brought the company’s value to $5B

• 1Password: A password management software company that Reynolds is an investor in and has a value of $6.8B

• Wrexham: Reynolds and Rob McElhenney purchased the lower-division Welsh soccer team for £2M

Brands see the value and pay up for it – FuboTV’s paid Maximum Effort $10M in company shares.

The Critical Takeaway

To succeed, every business should have 3 things.

• Capital: The fuel to power people, technology, operations, and growth.

• Distribution: A scalable path to customers.

• Fulfillment: A system to deliver the value your product or service offers.

When Ryan invests and lends his brand to a business, he supercharges business capital + distribution, but he also lends a 4th ingredient.

• Brand Equity: The perceived value a brand holds in the customers mind.

When people see a face they know, like, and trust in support of a brand - it changes that brand's perception. It gives the brand credibility and increases its perceived value.

It's critical that you understand this next point - Brand equity takes a long time to build, but it has a unique quality - It can be transferred through collaboration.

Are there brands you could partner or collaborate with to supercharge your growth? Let me know!

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ON TREND

A Petition To Pause All Mayor AI Developments

You should know:

There's a petition floating around to stop all AI developments and it's signed by Elon Musk, Steve Wozniak, Stability AI CEO, and thousands of other tech leaders.

The Major Takeaways:

• AI Development is out of control: "Recent months have seen AI labs locked in an out-of-control race to develop and deploy ever more powerful digital minds that no one – not even their creators – can understand, predict, or reliably control."

• 6-Month Pause: They want to call on all AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

Startup Investing Webinar with Monogram, LiquidPiston, and RADD. Hear from 3 startups as they discuss a potential IPO, growth experiments, & the current funding dynamics in the US. Register here to join today's webinar (Thursday, March 30th at 2:00 pm EST).