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Daniel Starr: From GameMine Founder to Luxury Property Developer
Read time: 3 minutes
Good morning! It's Thursday, July 13th - Today we are tracing GameMine’s path to success, a company most people don’t know of but probably should (They generate over $100M in annual revenue!)
THE FEATURE
Daniel Starr: From GameMine Founder to Luxury Property Developer
Internet entrepreneur Daniel Starr bought his Santa Barbara mansion for $13.5M in 2021 and just flipped it for $25M!
While Starr now works as a luxury property developer, his initial wealth came from shaking up the mobile game industry with his company GameMine.
So, What’s GameMine?
GameMine’s origin story began when Daniel Starr and Flaviu Rus sold their international mobile billing company Principal Media for $40M to an investment firm. However, the investment firm wasn’t interested in purchasing the tech for a mobile gaming subscription service… which turned out to be a big blunder for them and a huge win for Daniel Starr.
That propriety tech for mobile gaming became the foundation for GameMine, a company that became profitable in its first year with an estimated annual revenue of $20M in 2018.
GameMine is a mobile game monthly subscription service with a business model akin to Netflix. Subscribers don’t pay for a single game title but are instead buying a rotating cast of 1,600+ premium games that are ad-free and have no microtransactions. Consumers fed up with the oversaturated market of “free games” flocked to GameMine which led to explosive growth and $65M in revenue for Q1 2019.
With its global platform, GameMine services 135 countries and has accumulated 3M subscribers. Subscription fees vary by country but are generally €2.99 a month ($3.33). That means GameMine currently generates $9.9M a month and $118M a year.
The Innovation
Partner with mobile carriers
The mobile gaming industry with a $41B valuation had long been dominated by a duopoly between Google Play and Apple’s App Store. But GameMine found a way to subvert these industry titans by partnering directly with mobile carriers.
GameMine quickly expanded its global operations by partnering with African, South American, and European mobile carriers like Vodacom, Orange, and Telefonica.
Mobile carriers had become frustrated with Apple and Google since they created the networks and services that allowed the two companies to reap massive profits. So, they struck a deal with GameMine:
Mobile carriers partnered with GameMine equip the mobile gaming platform on each phone they ship out
In return, carriers take a 5-25% cut for every GameMine transaction
Proprietary tech and AI systems to boost a small team
GameMine’s $118M annual revenue is only more impressive when you consider that the company only has 30 employees.
GameMine saves countless hours of manual analysis and market optimization through its proprietary suite of tools that include a content management system, a custom business intelligence solution, and fraud prevention software.
GameMine’s current CEO Brian Davi has also discussed an AI tool that’s implemented into the company’s user acquisition engine and business intelligence tools. Davi likes to compare his AI system to Tony Stark’s robot assistant Jarvis from the Iron Man movies due to its capacity to conduct real-time analysis, alerts, and insights that no single human could conduct.
Key Observations
Just because an industry is dominated by billion-dollar titans doesn’t mean you can’t carve out a lucrative niche.
The enemy of my enemy is my friend: Daniel Starr took a unique approach in competing against Google and Apple– he allied himself with mobile carriers who were frustrated with the tech giants that cut them out of their mobile app profits.
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