Trending AI Newsletter Has An Exponential Start

GM! It's Thursday, March 2nd - Today, we're covering Bens Bites, the country's fastest-growing AI newsletter, which is growing at 1,000+ subscribers per day. It's a land grab for media companies trying to ride this trend and Ben is winning 🥊.

- Callum

FEATURE

This AI Newsletter Has An Exponential Start

In 2021, Ben Tossell sold Makerpad, a business that lets users build apps without any coding knowledge, to Zapier.

Even with that success, Ben has been even more impressed with the rapid growth of his new business, Ben’s Bites, an AI newsletter that accumulated 40,000+ high-value subscribers in just a few months:

So What’s the Business?

Ben’s Bites got its start on October 10th, 2022 and has already become the largest and fastest-growing AI newsletter that compiles the most interesting AI-related stories and notifies readers of new AI tools to utilize.

Like other newsletters, Ben’s Bites’ main source of revenue comes through advertisements - with his main ad costing ~$750 and his unclassified ads at ~$150 per email.

When all ad spaces are filled, Tossel makes ~$2,250 per newsletter (~$50k/mo). These prices will increase soon as his subscriber count continues to rise and ad spaces are being filled quickly.

The growth is impressive, but with this distribution, Ben could easily launch a VC fund to invest in top projects and an AI project of his own.

How They Win

Ben won big with Ben’s Bites because he positioned himself in front of the AI tsunami right before it hit:

  • Ben’s Bites launched a month and a half before the arrival of the most advanced AI chatbot, ChatGPT.

  • When ChatGPT was released, Ben’s Bites was one of the few prominent AI newsletters on Twitter, so high-tech workers and investors tuned in for daily breakdowns of AI innovations.

  • He consistently generated content through a simple and repeatable format made even easier with the help of AI writing assistants.

Tossel’s success with his first project, Makerpad, can also be linked to early positioning:

  • Tossell was inspired by the no-code movement, which believes that technology should facilitate creation rather than being a barrier to entry.

  • Before Makerpad was acquired by Zapier in 2021, annual revenue increased to $400k.

  • Tossell remains the CEO of Makerpad and benefits from the growing interest in the no-code movement.

Principle To Walk Away With

Build businesses on mega-trends - When a market is growing quickly (e.g 15%+ YoY growth), industry tailwinds will compound your growth. As they say "rising tides lift all boats."

A few levels to watch out for are:

  • Technology-driven trends - This is what Ben has done repeatedly with the no-code and AI waves.

  • Changes in consumer behavior - The rise of short-form content and the need to have everything 'on-demand' are both recent shifts we've experienced as a society.

  • Regulatory shifts - The legalization of CBD unlocked a huge wave of demand for oils and extracts. A friend of mine built a huge CBD farm on the back of this trend.

TOGETHER WITH AURA HEALTH

Meet The Mental Wellness Company Solving A $4.8T Problem

Investors have an opportunity to back Aura Health at a pivotal time in history.

Tech advancement and mental illness are both on a hyperbolic rise. Often, tech is even the source of our mental problems. But Aura is using the power of technology to provide a more personalized, affordable mental wellness platform for millions of people.

As many as 1 in 4 Americans 18+ suffer from some kind of diagnosable medical condition in a given year – but 7 million are already registered on Aura with access to content from a growing number of mental health professionals, yogis, and other guides.

Here’s why investors should pay attention.

The company still has a total addressable market of 300 million to reach around the world.

Think about how all of these physical fitness apps exploded on the scene – you have one for breathing, another for running, and others for sleeping. Aura is one of the few offering a similar resource for mental health – and it’s among even fewer that do it well.

That’s why hundreds of millions of minutes are already being spent on Aura, and Silicon Valley’s leading investors like Cowboy Ventures and Berkeley SkyDeck have backed Aura.

1000+ investors have already invested in Aura.

Disclosure: This is a paid advertisement for Aura Health Regulation CF Offering. Please read the offering circular at invest.aurahealth.io

Aura Health is one of the fastest-growing health and wellness apps in the world:

Disclosure: This is a paid advertisement for Aura Health Regulation CF Offering. Please read the offering circular at invest.aurahealth.io

Please Support Our Sponsors ❤️

ON TREND

UK Study Shows Massive Benefits of 4-Day Work Week

You should know:

Think tank 4 Day Week Global just concluded the world’s largest pilot of the four-day workweek. Following the six-month trial, 56 out of the 61 participating British companies said they would continue the four-day workweek schedule.

The takeaways:

  • Employees worked 80% of normal hours, were paid the same, and produced more or the same level of work as before.

  • 62% of employees reported a better social life.

  • 71% of employees reported lower levels of burn out.

  • Male employees spent 27% more time with childcare.

  • Female employees spent 13% more time with childcare.

This news has gotten the attention of a variety of influential people such as entrepreneur and financial advisor Patrick Bet-David as well as Democratic senator Bernie Sanders.

What do you think about the 4-day workweek?

That's all from me!

Callum