🧰 She Makes $10,000/mo from TikTok

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Hey, Hey! 👋

Today you will learn how Alex Friedman created a $10,000/mo income stream from TikTok in just 3 months.

I loved this strategy so much that I decided to try it myself (see below for examples).

Most people on social media post into the void without a strategy. Today’s playbook lays out a simple growth strategy anyone can use.

"My TikTok Account Has Grown To Over 70,000 Followers In Less Than 7 Months"

In 4 minutes, you’re going to learn:

• How Alex generates over $10,000/month from TikTok.

• A step-by-step guide to quickly build a TikTok audience

• How to create ‘Easter Eggs’ to manufacture engagement

• A sneaky but effective cold outreach hack to generate sponsorships

Alex Friedman - Startup Founder & Community Builder:

Alex has created several companies. First, a nail polish holder in college (for which she owns a patent), and more recently, a job board business acquired after only 7 months.

She never felt comfortable posting on social media, but this year she decided to take the leap on TikTok.

In a very short time, she:

• Grew her followers to 70k in less than 7 months.

• Built a $10k/mo+ income stream solely from sponsorships.

• And still has time to source deals for a family office with over $3 billion in assets, invest in new startups, and advise founders at TechStars.

Let’s get after it!

How To Earn $10k/mo From TikTok

Here’s the step-by-step process to get started:

1. Pick your niche

2. Commit to posting regularly

3. Index your videos

4. Think in 3 learning modalities

5. Make it easy to engage with your content

6. Partner with sponsors

Let’s dig in!

Step 1: Pick Your Niche

Alex creates content for startup founders.

Given her technology and venture capital background, she has a high degree of authority here.

Your first step is to find a niche - with over 1 Billion monthly active users (MAUs), there’s a community for everyone.

Once you have your niche, you create 3 primary pillars to support your content strategy.

Alex creates content for the startup niche.

Her audience is primarily people who currently have or are in the process of starting a business.

The bulk of her content educates this audience or helps them solve problems.

I tried creating a TikTok for Capital Letter - here’s how it went…

Niche: Business Building & Investing

Content Pillars

• Entrepreneurship Success Stories

• Business News

• How To Guides

Once we had the niche, it was time to commit.

Step 2: Commit To Daily Posting

For the first 90-120 days on your account, you need to post regularly and look for any signs of virality.

Alex is convinced that TikTok throttles you up or down as a creator. You can get traction early, but you have to go after it, or the algorithm will take it away.

A helpful tip here is to batch-film your content.

Take 1 day, film 7+ videos, and post 1 daily throughout the week.

If something goes viral, double down on it.

With this advice, I gave it a shot.

On a Monday, I filmed 8 videos.

I posted a video each day.

The 6th video went viral - generating 114,000 views and taking our follower count from 30 to 1,050.

It was an inspirational story about the CEO of Aviator Nation Founder paying themselves $47.5M.

This was a strong sign of virality and validated one of my content buckets (e.g Inspirational startup stories).

I will continue to iterate around these content buckets.

Step 3: Index Your Videos

TikTok is a search engine.

Someone is searching for a specific type of content. You create content for that search, which is then categorized.

When an individual searches in your category, your content appears.

Because of this, ~70% of your videos should fall under these formats:

• “How-to,”

• “Where to find,”

• Or “3 things….”

Alex created a “Best Job Boards if you want to break into tech” video.

This video targeted people looking for a job but also those start-up founders looking for talent.

It's important to remember that you don’t need to heavily produce and edit your videos (Alex doesn’t). Just provide value!

Step 4: Think In 3 Modalities

Producing daily content can be very taxing emotionally.

One way to lighten the load and increase the chances of your success is to remake the same piece of content three different ways.

People absorb information differently, and no one will notice you are repurposing content by talking, putting text on screen, or doing a walk-through.

Give it a try.

Step 5: Make It Easy To Engage With Your Content

Your goal on Tiktok is to make it to the “for you” page.

This is when TikTok begins to push your content to new audiences.

And Tiktok rewards content that people engage with.

So your goal is to create engaging content - comments, likes, shares, saves, etc.

Knowing this, you can pre-emptively create content that makes it easy for people to have things to comment on.

For example, Alex will sometimes add funny searches in the browser, mispronounce (or invent words), have something weird in the background, or wear something unique.

With this approach, production mistakes become a feature, not a bug.

In a walkthrough video, Alex had a 2nd tab open with the search “Is Kanye okay.”

People love to try and catch someone with an inappropriate browser, so they are always looking. Use that to your advantage. Multiple people commented on it, and Alex responded.

This boosts the post and creates a connection with your audience.

Step 6: Partner With Sponsors

Once you have a decent audience, it is time to get paid.

With an entrepreneurial audience and a 77,000-person following, Alex charges between $500 to $1,000 for one 15-45 second video.

Alex would create 60 pieces of content per month, about 12 of which (~20%) would contain an advertisement.

Here’s an incredible hack Alex has used to get sponsors.

She creates a video for a product she likes - like Riverside, a podcasting platform.

If it gets solid engagement, she will send it to the company and show them the type of engagement she can deliver. Inevitably they will pay her to create more.

Riverside.FM Feature - Do you have a podcast?

You can do this hack as often as you need to make that $10k goal inevitable.

I hope this got you thinking. See you next week!